In-N-Out Burger Bora-Bora Video

Galleries - Motion Graphics

In-N-Out Burger Bora-Bora

Design/ Animation

In-N-Out Burger

 

As part of the ongoing list of incentives and benefits that In-N-Out Burger associates have for working with the company, the annual golden ring to reach for is becoming a member of the 100% Club.

 

When an associate becomes a member of the 100% Club, they go on an exotic vacation, and BTV puts together a vacation video of the trip for all the participants. In this case, I was able to contribute a title sequence to capture the majesty of Bora-bora.

 

 

Since one of my great loves is Tiki culture, the South Pacific island was a perfect inspiration to pull something together in little time.

 

 

One of the aspects of Tiki design that I like, is the concept of layers and layers of decorations and elements that make a space feel vast and visually endless. To breathe that sense into the title sequence, my approach was to create a moving collage of imagery that represented the island and it's culture (which is a peripheral influence of Tahiti).

 

To tie them all together, and settle on a vacation theme, the elements that are introduced in the short sequence reappear as icons on a nostalgic map that represents an animated postcard of sorts.