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Designing graphics for live events is usually a unique experience for each project. Because of the incredible flexibility of screen sizes + shapes, event producers + designers want to incorporate those screens into the environment to enhance the overall experience, not just as an additional video aid to see things.

DC Films Character Lineup Loop

The largest screen I've regularly designed for is the colossal wrap-around in Hall H. Each frame is 20K (HD is 2K), and spans hundreds of feet that wraps three interior walls of the largest convention hall at the convention center.


Conceptualizing the visual experience of a person sitting in the space is paramount, because any animation that may casually flit across your computer screen while you test it, will appear as an incomprehensible object rocketing across football fields in that same amount of time, when blown up.


Photo of one small piece of the seamless loop of lighting and particle effects I built around 3D renders of an epic DC Comics character lineup.

(BELOW) A partial reference shot of the cascade of screens in Hall-H

(BELOW) Stills to show scale, from the opening of the SDCC 2016 DC Films presentation.


Backdrops and other screens that fall flush to the ground or stage make a perfect opportunity to flesh out virtual props and decorative elements that can look real. As in all cases, the important part in this is making sure you've got your scale and positioning accurate. You don't want virtual curtains that appear to be too large, or gaps between monitors that don't have the correct flow between them.


A fun way to incorporate a screen into a space is to use it as an extension of a set. Usually that extension is to imply depth by using it as a 'magic' window. These work best when the monitor is physically dressed up with a window frame or curtains hanging on it to blend the appliance into the set.


In a similar vein, adding a physical picture frame, to create 'living' posters of animated movements and loops creates an eye catching device that separates it from generic graphic loops that people tend to tune out. Especially if they are presented along side traditional print material.

(ABOVE LEFT COLUMN) Collection of Magic Windows for an immersive walk through environment.

(ABOVE RIGHT COLUMN) Series of informational Magic Windows to promote upcoming experiences at a live event.

(LEFT) Selected Living Posters depicting various years in the history of a company.

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